Top Social Media for Crypto Startups in 2025 According to Marketing Agency S1 Production Studio
Source: S1Production.com
To help crypto startups identify the best platforms for marketing their projects, we reached out to the experts at S1 Production, a leading agency specializing in digital marketing for blockchain ventures. Their insights reveal which social media channels are worth investing in and which ones to avoid to save time and resources.
Medium: Promising But Risky
Monthly Visits: 110.2 million
Medium might initially seem like a great choice for crypto content. However, its unpredictable moderation policies can result in sudden account suspensions, even for premium subscribers.
Common Causes for Bans:
- Driving traffic to external sites or products.
- Engaging in affiliate programs.
- Publishing promotional content or paid reviews.
- Promoting airdrops without official project representation.
While it’s possible to use Medium effectively, strict adherence to its policies is essential.
Tips for Medium Success:
- Publish original content tailored specifically for Medium.
- Avoid duplicating material from your website.
- Limit overt advertising and direct calls-to-action.
Facebook: High Reach, Low Predictability
Monthly Visits: 12 billion
Facebook can be a challenging platform for crypto projects due to strict ad approval requirements. Even verified pages risk suspension without clear explanations. Large-scale campaigns are especially risky.
Instagram: Moderately Effective
Monthly Visits: 5.9 billion
Instagram offers slightly more leniency but still has unpredictable advertising policies. Even with high-quality content, campaigns for crypto projects often face rejection or blocking.
Reliable Channels for Crypto Growth
Twitter (X): Real-Time Engagement
Monthly Visits: 4.5 billion
Twitter remains a favorite for the crypto community. It allows instant updates, audience engagement, and trend participation.
Telegram: A Community Essential
Monthly Visits: 438.5 million
Telegram excels as a hub for community management. Its tools are ideal for partnerships, marketing, and team growth.
Discord: Strong Community Building
Monthly Visits: 542.1 million
Discord is particularly effective for NFT and blockchain gaming projects. It fosters interactive, engaged communities.
YouTube: The Best ROI
Monthly Visits: 28.5 billion
YouTube is an unbeatable platform for crypto promotions.
Why YouTube Excels:
- Comprehensive analytics for audience insights.
- Influencers retain sponsored content due to monetization benefits.
- Videos have long-lasting impacts, boosting brand trust.
Recommendation:
Every crypto project should include YouTube in its promotional strategy.
CoinMarketCap: Build Trust and Reach
Monthly Visits: 141.1 million
CoinMarketCap provides unparalleled exposure for tokens, TGEs, and airdrops. A strong presence here enhances credibility and community engagement.
LinkedIn: Investor Attraction Made Easy
Monthly Visits: 1.6 billion
LinkedIn is crucial for attracting capital and engaging with investment funds. A professional LinkedIn presence is often a prerequisite for initiating discussions with potential backers.
Conclusion: Focus on Proven Platforms
The most effective platforms for crypto projects are Twitter (X), Telegram, Discord, YouTube, CoinMarketCap, and LinkedIn. These channels consistently deliver stability, actionable analytics, and high conversion rates.
Avoid over-reliance on platforms like Medium, Facebook, and Instagram, where moderation challenges can derail your marketing efforts.
Strategize wisely, and remember: S1 Production is always here to guide your crypto project to success.
Note: For ethical considerations, TikTok was not evaluated.