Bernstein Analysts Predict Bitcoin Could Hit $1 Million by 2033, Set $2,890 Target for MicroStrategy

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Bernstein analysts project that Bitcoin (BTC) could soar to $1 million by 2033, with a cycle-high target of $200,000 by 2025. This optimistic outlook coincides with the firm initiating coverage of MicroStrategy, the largest corporate owner of Bitcoin, with an outperform rating.

MicroStrategy’s Strategic Transformation

MicroStrategy, which owns approximately 1.1% of the global Bitcoin supply valued at about $14.5 billion, has undergone a significant transformation over the past four years. Originally a small software company, it has now positioned itself as a major player in the cryptocurrency space. Bernstein’s research report highlighted this strategic shift, noting the firm’s ambitious Bitcoin acquisition strategy.

Price Targets and Performance

Bernstein has set a price target of $2,890 for MicroStrategy, whose shares closed at around $1,484 on Thursday. The company, listed on Nasdaq, currently holds 214,400 Bitcoin. Since 2020, MicroStrategy has adopted Bitcoin as a reserve asset, significantly boosting its cryptocurrency holdings.

Leadership and Strategy

Michael Saylor, the founder and chairman of MicroStrategy, has become closely associated with Bitcoin. Under his leadership, the company has attracted substantial capital, both debt and equity, for an aggressive Bitcoin acquisition strategy. Analysts Gautam Chhugani and Mahika Sapra emphasized Saylor’s influence, noting that MicroStrategy’s active leveraged Bitcoin strategy has outperformed passive spot exchange-traded funds (ETFs) over the past four years.

Market Dynamics and Forecast

Bernstein’s bullish Bitcoin forecast is driven by the increasing demand from spot ETFs combined with the limited supply of the cryptocurrency. The analysts now estimate that Bitcoin could reach $500,000 by 2029, revising their 2025 estimate upward from $150,000 to $200,000.

MicroStrategy’s long-term convertible debt strategy ensures the company has sufficient time to capitalize on potential Bitcoin gains with minimal risk of liquidating its cryptocurrency holdings. This strategic approach aligns with the company’s goal of maximizing Bitcoin accumulation while managing financial risks.

Recent Developments

In a recent move to bolster its Bitcoin reserves, MicroStrategy proposed a $500 million debt sale of convertible notes. This initiative underscores the company’s commitment to expanding its Bitcoin holdings and leveraging its financial strategy to support long-term growth.


Bernstein’s optimistic outlook on Bitcoin and MicroStrategy highlights the potential for substantial growth in the cryptocurrency market. With projections of Bitcoin reaching $1 million by 2033 and MicroStrategy’s strategic positioning, the company is well-placed to benefit from the anticipated surge in Bitcoin value. As MicroStrategy continues to enhance its Bitcoin acquisition strategy, it remains a key player to watch in the evolving cryptocurrency landscape.

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